Vango's Made To Campaign

Vango's Made To Campaign

Vango's 'Made To' Campaign

Here at Vango, we're passionate about helping you find your sense of adventure. That's why we're thrilled to introduce our latest campaign, 'Made To', designed to inspire outdoor enthusiasts like you to embark on unforgettable journeys in 2024 and beyond.

'Made To' is all about embracing the spirit of adventure and creating lasting memories that can be cherished for years to come.

So, what's 'Made To' all about? Let us break it down for you.

Product: We're committed to crafting innovative and durable outdoor equipment that's not only functional and reliable but also built to last. From robust tents to comfortable sleeping bags, our gear is designed to withstand the rigors of the great outdoors, ensuring you have everything you need for your adventures.

People: We believe that some of the best adventures are the ones shared with loved ones. That's why we're encouraging you to create lifelong memories with friends and family through camping experiences that can be enjoyed time and time again. With our dependable kit by your side, you can embark on new adventures and revisit old favourites with confidence.

Environment: Respecting our planet is essential to us, which is why we're dedicated to reducing waste and minimising our environmental impact. Through initiatives like 'Spares and Repairs' and 'Camping Recycled', we're empowering you to make eco-friendly choices and do your part to preserve our adventure playground for future generations.

Our 'Made To' campaign is divided into six categories, each with its own unique purpose:

  • Made To Re-adventure: Rediscover the thrill of exploration and venture into the unknown.
  • Made To Re-purpose: Find new uses for your gear and get creative with your camping setup.
  • Made To Re-member: Create memories that will last a lifetime and reminisce about past adventures.
  • Made To Re-discover: Explore familiar landscapes with fresh eyes and uncover hidden treasures.
  • Made To Re-invent: Embrace innovation and push the boundaries of outdoor exploration.
  • Made To Re-use: Commit to sustainable practices and minimise your environmental footprint.

Katy Buchan, our Senior Marketing Manager, said:

"At Vango, we believe everyone has that Spirit of Adventure in them somewhere; they just need to find it. The 'Made To' campaign seeks to encourage individuals to head outdoors and create memories, promoting inclusion and accessibility for all."

Keep an eye out for the 'Made To' messaging across our advertising, marketing materials, product catalogue, and events. Plus, join the conversation on social media with our exciting activations.

Join us in embracing the #SpiritOfAdventure and let's make memories that will last a lifetime with Vango's 'Made To' campaign.

Adventure awaits – are you ready?